Mission Statement

To provide youth athletes with the opportunity to pursue the sport of track and field and provide them with all the tools to compete at a championship level.


Vision Statement

To provide opportunities for youth through track and field that transitions them into the consummate student/athlete at the collegiate level. Through our programs, we aim to develop world class athletes not just in talent, but also in character, strength, and intelligence. We strive for our athletes to be scholarship athletes on, and off the track.

Measurement of Mission

First of a 3-Part Series

The Problem of Retention
Long tenured athletes Mya & Alexia

The Problem of Retention

In the five years of our organizations existence, we have learned a lot about our organization, ourselves, and the youth track community in the process. Much of what we learned, we felt the need to share with the track and field community. This is because we feel that those who volunteer their time in an effort to improve Georgia Youth Track and Field can benefit from many of the lessons and the data that we can provide. We also felt that from the data we compiled, we also could chart an improved course of success for our organization; and possibly other youth teams.

Our internal report is an assessment of our organization: a sort of 4 ½ Years in Review. It is also the basis for our Strategic Plan for the next four to five years and a blueprint of how we will chart our success as an organization going forward. It is also a look back to measure how we progressed and what we learned from our journey. One of the most glaring pieces of data was our statistics around athlete retention. We have had nearly 100 athletes come through our program in our five years of existence. To our surprise we found that throughout the course of our organization, nearly 61% of those athletes no longer run or compete in track and field in any capacity!

Immediately upon learning this, we investigated the many reasons for this turnover. What are we doing to cause this departure from the sport? What about our approach is making families leave the sport altogether? What methods do we enact that makes families think twice about allowing their kid to participate in the sport… and ultimately abandon it? We are not talking about the dynamics of team competition involving children and parents that every team has, regardless of track and field, basketball, football, etc. Things like parents disagreeing with relay selections, not feeling that they are getting the training they need, or parents wanting more control over the program. Usually those type of departures result in a family going to another team, or sometimes the creation of another team entirely.

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